EnterpriseMarketingNews

"We are in a new digital world―in an ALL digital world," says Salesforce CEO Marc Benioff. "The past is gone and it's not coming back. We are not in the fu...

Businesses Being Reimagined In A World That Is Now Entirely Digital

“There's a real recognition that digitization and transformation a...

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...

Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec

Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Team...

6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says...

Qualtrics IPO Is A Win-Win, Says SAP CEO

Just twenty short months after SAP announced their intention of...

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it's...

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...

How Mobile is Changing Marketing by Creating Value

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We're making email marketing even smarter with a set of new AI capabilities...

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....

Coronavirus “Social Distancing” Feeds Digital Transformation Movement

"When I think out over the next two or three years, and even the next few months with coronavirus...

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