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Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper...

Google Analytics Adds User Explorer Reporting (And More)

Google's latest release notes for Google Analytics reveal some interesting new features in...

Facebook Adds Features To Analytics for Apps [F8]

Last year at its F8 developer conference, Facebook launched Analytics for Apps. At...

Google Analytics 360 Suite Aims to Make Life Easier for Enterprise Marketers

Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers. The tools combine...

Google Launches Analytics for Cast App Developers

Google announced the launch of analytics for Google Cast applications, enabling developers of such apps to see how many devices have access to them, how many sessions said devices...

Yelp Gives Businesses Social Analytics Via Sprinklr

Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partne...

Google Adds Google Analytics Support for AMP

While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start...

Ford Teams with IBM Using Analytics To Ease Driving Woes

Auto giant Ford has partnered with IBM to add cloud and big data capabilities to its Smart Mobility...

Twitter’s Answers App Analytics Available For OS X

Twitters announced that its Answers analytics solution for iSO is now available for OS X as well. "Similar to Answers for iOS, developers now have instant visibility into criti...

Microsoft Is Acquiring Organizational Analytics Provider VoloMetrix

Microsoft announced on Thursday that it has completed an agreement to acquire VoloMetrix, an organizational analytics provider. "Today’s announcement is part of Microsoft’s com...

Test Your Google Analytics Implementation With Tag Assistant Recordings

Google announced the launch of Google Tag Assistant Recordings, which is aimed at helping you instantly validate your Google Analytics or Google Analytics Premium implementation. I...

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called "Publisher Reporting". "Users with...

Square Launches Dashboard Analytics App For iOS

Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices b...

App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a...

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